Design

Alliance InterÉcoute

Logo design: Alliance InterÉcoute

Objective

The client sought a logo to represent the alliance between four distinct branches. They aimed to create a visual identity that unified the branches under one cohesive design. However, they were uncertain about the exact direction or style they wanted.

Development

To address their uncertainty, I provided a variety of initial design concepts, focusing on simplicity and versatility. These early ideas allowed the client to explore different possibilities and identify a direction they liked. Once the client selected a design, I ensured the logo was symmetrical using Adobe Illustrator for precision. I also created multiple variations of the logo to accommodate different placements and formats, ensuring versatility across various applications.